Method of and device for advertising



Feb. 28, 1933. c, A LON R 1,899,282

' METHOD OF AND DEVICE FOR ADVERTISING I QIIVVENTOR. 61mm: 5 filo/v0, J vs J I v TTORN E Y Feb. 28, 1933. C A, LONG, JR 1,899,282

METHOD OF AND DEVICE FOR ADVERTISING Filed Dec. 29, 1931 Z SheetS-Sheet 2 mm M -Q I N VEN TOR.

A TTORNEY n stamped into a special form to represent any ing theproduct,

PatentedFeb 2s,=1933x v Q 15899382 UNIT-En.srArssiPATENT OFFICE lemma-Irons, or HADDON' ianrenrs'nawiz JERSEY I I I Israel) or nmiu'nnvicn r 3 spirnn'risrn application med ea s, 29,1931.- seriarn'o. 583,615

' Myinvention relates to a new method of ure'which is capableof being set up without,

' advertising goods and it relates to anew ad-E the aid of additionalexternal support, the vertising device which is made from one or front of said blank bearing the necessary in-- more blanks'ofsheet-material,whichtmaybe scripticns by way of describing and eulogizgiven idea, the device when erected or come 'My invention'further' consists :of various 0 p etel assembled being adapted to personother I novel's features of. construction: and

ify 'the object intended tol'b e representedor method allas hereinafter further described advertised: i i and claimed'inconnection with the accom-r" .9 My invention"further relates to an; adverpanying drawingsdnwhichz" 139. direct personal manner;

- tising' device of'this 'character which is adapt- Figure 1 represents a plan VieWOf he back t ed to lend animal personification to the ob of my novel advertising device shown in the jec't to'be'advertise d thereby difrectin'gand flat or knocked-down condition. holdin' attentionby lending to the object ad- Figure 2 represents the rear elevation of gvertise a personal appeal. 0 the advertising device in assembled condition.

In'advertising merchandiselforlsale it is Figure 3 represents a front YiGWj 0 Figthe customary practice .to dress the windows ure 1 Q 1 y with placards setting forthithe merits of the Figure 4 represe s aside e evation o ig-; article, its uses,"price,c'etc'. gsuch'formslof ure;3. a f

9 advertising are rather-commonplaceand'at-j Figure 5 repre n a $90ti0i1=0Il1iI1e 7o tract very little or no attentionythus result-' of F lgurel. I Q .T J J ing'in'veiy inefie'ctive advertising Figure 'fireprese'nts a section similar to To' m thi di dvmt g l hav 0 Figure ,5 showinga modified formcofmy in ceivedj-the-{me'thod of -so forming the adver ven ionr 14 tisi'n-gi-ma-tteras torep s nt thefobieet'ad, g' the drawings in whili like a vertised in p'refei'ably'a human form' which reference charactersindicate like parts, my pos-1essesaserious, humor0us1 oriother; form novel advertisingadevice'is formed of the I of expression, and which purports to convey blanks 8 and 9 which-'Inaybe formed integraltoj-the P bli theaildvert sing cmessagein a or which. maybe secured 'to each other ad-- a y hesively or otherwisegalong the edgelO asgo ,tAfurther feature of myinventionis that shown in Figures: land 5. The blank 8 I the dealers using-my novelform of advertisrepresents the back portion of the deviceand ing ican befsup ied with large scale adverisys0 formed as tohave side portions 512 tisingdevices ordisplay in: their windows ltepresentingarmsinfolded, straight, bent in v and withsets-ofthesame advertisement o'na or other position, the enlarged base portions smaller scale .to distributed to -the"cus- 13: adapted roughly to represent feet and the I tomerswherechildrenean cut: and erect, the upper, portion 14;which n roughly represents miniature, advertising de'yioes by way. of the contour of the head which may be dressed recreation, -thus keepingjthe advertisement with anydesiredcoifiure or head-dress. The

' 9. constantly before their'eyes and the eyes of back member 8'isalsoprovidedwith the easel their elders and resulting in "considerable 15, the edge 16 of which is suitably secured togood will for the object advertised-which the blank 8, and WlllChlS creased at 17 to percould not be obtained'by'ordinary 'ac'lv'ertisniit of-the'deflection of'the easel 15 at right 111g. i angles with respect to the blank 8 to form a.

To the above --ends, invention consists stand or support for the advertising device:

of a blank formed of any desired sheetmatee when'inrassembled position. Tolock the easel rial, 'which blank' may be stamped out to in- 15in itsoperative position shown in Figures 5 cludepar-tsiwhich when said' bla'nki-is finally and 6, a pair of ears 18 and 19 are cut out pntin userwillrepresent in'a general way the from the edge 16"and the body of the easel appearance of azhuman or other animal-fig 15,which ears are creased at 20 so as to be folded downwardly into a position at right angles to the blank 8 and the easel 15 with the edges 21 of the cars 18 and 19 bearing against the opposite faces of the easel 15 when holding the latter in position. The ears 18 and 19 are prevented from being folded in a downward direction flat against the blank 8 by engagement of the shoulders 22 thereof against the shoulder 23 in the body of the blank 15. The blank 9 is creased along the line 25, so that its free edge may be turned l to form a flange 26, and at the junction of the flange 26 and the edge of the blank 9 are cut the tab or tabs 28 which are adapted to engage appropriate slots 29 when the blank 9 is deflected to the generally 'arcuate form shown in Figures 3, 4 and 5. The tabs 28 are provided with shoulders 30 which are adapted to engage the bottom edges of the slots 29 to v produce a firmly interlocking engagement.

The blank 9 is provided with anopening 32 which represents the mouth of the face effect represented in Figure 3' and withthe partly cutout tabs 33 which when deflected outwardly from the plane of the blank 9 general-I 'whatever is added by way of eyes and eyebrows,it is obvious that this invention is not limited to the particular shape and location of the ears, nose and mouth. The same is true of the arm portions 12 and the feet portions 13, which may be made of any suitable contour, it being already explained that the upper portion 14 of the blank 8 can represent any desired form of head, with or without a head-dress. The balance of the blank 9 and the portions of the blank 8 visible in Figure 3 are available for-. the inscription of any desired advertising material, such as John Does c1garet-tes'or RichardDoes radios;

It .is also to be noted that the particular expression or form of the human figure ultimately produced according to my invention will depend on the particular article which it is desired to advertise. Thus, if cigarettes are to be advertised,-it is within the scope of my invention to add the form of a cigarette to the representation inFigure 3 either in the mouth of the figure or in one of? the arms thereof, etc.

In Figure 6 I have shown a modified form of my invention, wherein in lieu of permanently attaching the blank 9 tothe blank;8 at 10, as described in connection with Figure v 1, I make the blank 9 an entirely separate one ormore blanks which are preformed to be capable of assembly or erection by the 1 consumer intothe personification of the artiole to be advertised, or into a rendition of a human embodiment of the device 'adver- 'Itwill thus be seen that I have devised a novel method of advertising any desired object by giving such object an animal embodi- .ment or representationrwhich is very inex-;

pensively produced from one or more blanksv of sheetmaterial stampedinjanydesired pre-i determined forms, which blanks maybe inscribed and decorated as desired or as dictated by 'thei characteristics of the object: be; ing advertised and other attendant circumj stances, said blanks being shipped .7 in knocked-downrcondition and :being. capable of assembly and erection into-=operative position at the point of usewithout the aid 'of extraneous devices and atminimum cost in labor and effort. 5

Having thus described my invention, what I claimi as new and desire to secure'by Letters Patent is: I i y 1. An advertising device forproducing an animated representation of the object advertised, comprisinga back blank, a'foldable easel for-said blank comprising "a portion contiguous with' saidbackblank, a portion deflectable at an angleto saidbody blank and means 'for'locking the deflectable portion in its operative position with respect to said blank, a front blank'securable to said back blank, saidjfront blank having indicia his thereon and having portions'cut out therea from to repres'entthe characteristic'features ofany animal in theIikene'ss of which the object advertised is to be represented, and tabs on said frontblank adapted to engage slots in said'backblank for securing'said blanks in assembled relation, said back blank being formed to coact with said front blank in effecting the desiredanimated represenatio i y 2. An advertising deviceadapted to portray an animated representation of the object tobe advertised, comprising a blank representing a suitable background, a blank representing an animal and having-a longitudinal edge thereof permanently secured to the front longitudinal edge-of said background blank, there being locking apertures in the other longitudinal edge i, of said animal blank adapted to engage corresponding V locking tabs on the other longitudinal edge of said background blank to hold said animal blank in curved relation to said back ground blank, an easel blank permanently secured to said background blank in a normally flat position, and means for locking said easel in its operative position at angle with respect to and to support the as:

sembled device, there being partly cutout parts in said animal blank which are adapted to be deflected out of the plane of said blank to represent characteristic features of the animal represented.

In testimony whereof, I aflix my signature.

7 CHARLES A. LONG, JR. 

